Each project is unique, part of the excitement and challenge of designing a new product or experience, is determining what tools best suite the challenge. Anyone can learn to use a piece of software or check the boxes on a research method, but the magic happens when you determine what approach you are going to use and why. This is where real innovation is born.
Your City is a research project based around community and reconnecting ourselves to our surroundings. As technology can cause us to disconnect from our surroundings, Your City uses that technology to bring us closer together, and see what is and isn’t right in front of our eyes.Your City
Virtual Saddle Fitter is a project that takes on the complex process of saddle fitting, and breaks it down into a digestible format. This project will guide equestrians through the process of saddle fit in a way that allows them to customize their own results, and understand the needs of their horse.VSF